Domino’s Pizza is hitting the streets to help “smooth the ride home” for deliveries by making pothole and road repairs in towns customers have nominated online.
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The “Paving for Pizza” initiative will fill “cracks, bumps, potholes and other road conditions [that] can put good pizzas at risk after they leave the store,” the press release said.
“We know that feeling is heightened when you’re bringing home a carryout order from your local Domino’s store. We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” said Russell Weiner, president of Domino’s USA. “Domino’s cares too much about its customers and pizza to let that happen.”
The pizza chain has already started the road repairs, working with four municipalities including Bartonville, Texas, Milford, Del., Athens, Ga., and Burbank, Calif.
In Milford, Domino’s said its crew helped fix 40 potholes on 10 roads in 10 hours.
“Facing an already harsher winter than usual for Delaware, this is an opportunity to get additional money to stretch our city’s limited resources,” said Eric Norenberg, city manager of the town, on the website, Yahoo reported.
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To nominate towns, Domino’s customers can visit the Paving for Pizza website and enter the zip code of their city. If selected, “the city will receive funds to help repair roads so pizzas make it home safely,” the press release stated.